SEO is an inspirable element of any content marketing strategy. Which stand for Search Engine Optimization which is basically used for ranking your website content higher on the Search Engine Results Pages (SERP’s). The main reason for implementing SEO is to draw more traffic to your site. It can further segregated into two main types: On-page & Off-Page.
On-Page SEO is a technique in which, those actions are performed which are done ON the site itself in order to make it rank higher. For example, internal linking, using meta tags and descriptions and page titles.
Off-Page SEO are those actions which are performed OFF the website to make your site rank higher. These activities include social networking, forum and blog marketing and article submission.
In the following article, we are going to explain in detail about the On-Page Search Engine Optimization Techniques and other related means to improve your search engine results’ rankings. To make the SEO work effectively in your favor, we have to put together a brief list of Search Engine Optimization Techniques that we believe you must know. Here are they:
Using Header Tags To Show What Is Said In The Content
It is not as difficult as it sounds. Header Tags are simply put in the headings that are used to show Google and your readers what actually your content contains. Normally, header tags are included in your HTML page and look like this:
<h1>This is my title</h1>
If you need your content to rank higher, the usage of unique header tags is highly essential. Given below is an example of how to use Header Tags for SEO.
H1: Each page should contain only one H1 Tag. It is usually the title of your post or page and is significant for the user experience and search engine rankings.
H2: This includes the sub-headings which are used to break the content into smaller pieces. This explains the progress of your content to your readers and makes the search engines know about the main contents of your page.
H3:, H4,… :.: These are the sub-headings within sub-headings. As a general principle, the H1 and H2 tags are to be put as your prime focus. Longer articles are more inclined to benefit from sub-headings as it breaks them into smaller chunks of texts.
Try To Write Longer Content
The tactic of writing shorter content (400 – 500 words) is an old one. It used to be earlier that a typical content of <400 words targeted with a specific keyword, got it to rank higher in the search engines. Google has made changes to its algorithm, such that it has a clear favour for longer and detailed content. Search metrics, found out in a study that the average count of some of the top-ranked pages was 1,285 pages. So, if you really want your content to show up high in the search results, make your content detailed and long enough. What this implies is that don’t just focus on achieving the word count, rather on offering unique information to the readers.
Give Some Relevant Keywords In Your Content
In recent times, the SEO domain has witnessed a slight trend against the usage of keywords. Using specific keywords in your content, title tag and headers is actually quite important but Google wants to check whether you have used the relevant terms and keywords in your text or not. The usage of ‘relevant terms’ has become very significant in order to acquire high rankings. For example, if you want to write about website designing, you’ll have to include keywords such as Internet, web and design. If you really want to enhance your user experience and want to go in-depth about your content then you should include such words. To help you in such a cause, you can take help of a useful tool called Google Keyword Planner
Make Your Website Mobile Optimized
Google has nowadays altered its algorithm such that to provide for mobile friendliness. This tool has included mobile-optimization as a ranking factor. Thus, Google has made it clear that the sites that aren’t mobile-optimized as yet would not get a better rank. To make your site more mobile-optimized, you can use Google’s Mobile Friendly test. If your website is still not mobile-optimized, you can switch to a responsive website design. For the sites that are made with WordPress, you can utilize the Jetpack free plugin, which will itself convert your site’s theme to a responsive design.
Use Interactive Elements & Lists To Build Your Content
It is by now well-known that making your pages attractive and easy to read is quite important for enhancing the user experience. Inclusion of some elements such as menus, lists and buttons have a high impact on your site’s rankings. Search metrics also found out that, more the bullets in your content, the higher the rankings it would achieve. Thus, it is advised to include more items in list format. Construct your content in such a way that not only is it correct in providing facts but also is easy to read. Also, since many of your visitors would be coming from mobile devices, so make sure that it includes enough links, images, buttons and lists to make them access and read it effortlessly.
We sincerely hope that the given blog post will help out the blogging community a lot on knowing the effective Search Engine Optimization Techniques. Most importantly, try to focus on writing detailed content that also reveals a lot about your topic and is structured in a way to make logic and engages your readers. The above mentioned Search Engine Optimization Techniques are the most efficient tactics that can get your content to rank high on numerous search engines. Creating a valuable SEO strategy does provide your company a significant boost in the SERP’s.